Effective leadership and management are core skills for professionals working in the area of healthcare communications. This course will provide participants with the opportunity to explore and critically appraise leadership and management styles and issues to enable them to effectively work with personnel at all levels, within and across organisations.
The aims of this course are to give participants an understanding of leadership and management relating to communications in healthcare and the critical awareness of the policies, theories, skills and issues in leadership and management in healthcare communication contexts.
The following topics will be covered:
Healthcare structures in NI and UK - introduction to healthcare structures, levels, relationships and delivery systems.
Communication within NHS and HSC - structure of communication delivery within NHS; role of communications departments within NHS.
Healthcare communication policies - overview of health policies that influence current communication in healthcare.
Management in healthcare communication - the functions of a manager - is a manager a leader? the context in which managers work - groups, organisations and hierarchy; the centrality of the task and the processes for achievement of the task; management theories; management styles; management skills; issues in management; and applications within healthcare communications.
Leadership in healthcare communication - defining leaders and leadership; is leadership a consequence of events, history and opportunity or innate ability? theories of leadership; leadership styles; leadership types; leadership skills; issues in leadership; application of these ideas within healthcare communications.
Governance and ethics in healthcare communication - overview of the governance and ethics in healthcare and its impact on healthcare communications.
This course should be of interest to those working in communication positions or who have communication related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors.
As increasingly more postgraduate students are working either full-time or part-time, this course is delivered fully online.
Entry Requirements: Any undergraduate degree
Start Date: 21 September 2015
Delivery: This course is delivered online with no on-campus attendance requirements.
Assessment: 100% Coursework- participants will be presented witha leadership and management case study based on a mass media communication campaign.
(1) Analysis Report - identify and explain the potential cause of the leadership and management issues within the mass media communication campaign case study provided. Word limit of 1000 words (25%).
(2) Planning Report - based on the identified leadership and management issues in the Analysis Report, present how these issues could be managed and led effectively, providing rationale and theory and evidence based. Word limit of 2000 words (75%).
Location: Online through Blackboard Learn
Cost applicable for UK/EU applicants only. Applicants resident outside of UK/EU should contact [email protected] for a quotation in relation to the cost of the course.
This course is part of a framework of postgraduate professional development opportunities. If you wish, you can study a range of short courses over a period of time and build credit towards the Postgraduate Certificate of Professional Development. Once you have successfully completed a combination of short courses worth 60 credits in total, you will be awarded the Postgraduate Certificate of Professional Development. Full details of available courses can be found at http://addl.ulster.ac.uk/postgradshortcourses