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Air Transport Management Seminar

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Cranfield University
School of Engineering
Contact Provider
1 week course
Short Course
Airport managers, staff in government departments and civil aviation authorities, consultants and representatives of aircraft manufacturers wishing to gain a thorough understanding of the airline industry.
Cranfield University, College Road, Cranfield, MK43 0AL, Bedfordshire, United Kingdom

The Seminar programme focuses on providing delegates with an insight into the major contemporary managerial and economic issues affecting the airline industry. Its aim is to broaden participants' knowledge and understanding of how an airline should be managed. The programme includes consideration of cost control, route evaluation and revenue management. The economics of low cost scheduled airlines, and charter airlines are discussed. Strategic issues such as alliance development, marketing changing distribution patterns and airport development are also covered.

Course objectives:

  • To provide an insight into the economics of air transport and an understanding of key managerial issues within the industry
  • To establish a forum for discussion of strategic decisions facing airlines in marketing, planning and organisation.

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