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Course Details

Business Writing 2 days


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Contact Provider
Greater London
2 days
Short Course
12
20
£636.00
This course is for business professionals who want to improve their writing for business skills. It is a highly practical course suitable for anyone who wants their business writing to stand out in a crowd.
Exact location to be confirm. (Greater London, United Kingdom)

Our writing for business course focuses on communication skills that are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.

The course should appeal to newcomers to business writing, as well as to those wanting to improve upon their existing skills. The course is suitable for who wish to write in-house newsletters and corporate publications as well as for people who want to learn how to write effective press releases. The training will also focus on how to develop good relationships with the media and interviewing techniques, as well as working on specialist press releases that deal with crisis and risk within corporate environments.

"Marianne is an interesting and knowledgeable tutor. I would definitely recommend this course to anyone who has to write in their profession."

- Carolyn McKenzie, Executive Secretary to CEO, King Faisal Specialist Hospital & Research Centre

Course Content

Day One

10am to 1pm

  • Different business writing styles
  • Researching the market-place
  • Identifying your readers and understanding audience expectation
  • How to write an effective press release
  • Layout of a press release

*Class Assignment: write a set press release

Lunch 1pm to 2pm

2pm to 4pm

  • Mission statements/USPs
  • The right ingredients – newsworthiness/angles/clarity
  • Structuring a text and working to corporate house styles and layout
  • Creating media contacts

*Class assignment: write a short business report (choice of topics given)

Homework and Notes

Day Two

10am to 1pm

  • Interviewing techniques - how to elicit good quotes
  • PR interviewing techniques – staying on message
  • Tools of the trade
  • Getting your message out clearly
  • Writing an in-house newsletter

*Class Assignment: class delegates interview each other and write it up

Lunch 1pm to 2pm

2pm to 4pm

  • How to write and present a business speech
  • Legal issues - copyright and plagiarism
  • Writing specialist press releases - designed for crisis and risk in business
  • Developing good relationships with journalists
  • Review and Qs & As

*Class Assignment: write a crisis and risk management press release (based on a given scenario)

Resources

Training notes and exercises are provided.

Award

Certificate in Writing for Business. The award is based on successfully producing and delivering a 1,000/1,500 corporate report. The report must be submitted two weeks from completion of the course.

Tutor's comment:

The course is essentially very realistic and contemporary. It is a relaxed class that covers a lot of ground and is designed to make your business corporate writing stand out in a crowd. It guides delegates on how to find and write vital information in the best style and deliver it to the correct reader. In class we write documents such as mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use. We also discuss, do interviews and test examples of writing styles among delegates.

*Please note: A marking fee of £50 is to be paid directly to the tutor at the end of the course, for the marking of the project.

DISCOUNTS:

  • GROUP BOOKING - 20% off group booking for 3 or more people* from the same organisation.

Code: Group20%

  • ALUMNI LOYALTY SCHEME - 20% off any course fee*.

Code: Alumni20%

  • 2 FOR 1 - bring a colleague, friend or family member for free* on the same course

Code: 2for1

  • FREELANCERS AND CHARITIES - 15% off any course fee*.

Code: FCH15%

* Offers are subject to availability and cannot be used in conjunction with any other offer. Digital publishing courses are excluded.Terms and conditions apply.

 

 




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