Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Ensuring you have a clear understanding of the role of marketing and how to create a well thought out marketing strategy is essential to achieve results.
This course is for business start-ups, people who are thinking of starting a business, and organisations with limited marketing knowledge or an interest in learning about the benefits of marketing.
On this short course you'll:
- What is marketing and the importance of marketing
- How to identify your target market
- Define and apply the 4p’s
- Simple tools for each for effective marketing