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Communication Strategy - Design and Development

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Cardiff University
Mon 16 September 2019
Short Course
Those with some responsibility for either internal and/or external communications. No prior knowledge is needed.
Continuing & Professional Education , Cardiff University , 21-23 Senghennydd Road , Cardiff , CF244AG, South Glamorgan, United Kingdom

Developing a strategy for both Internal and External communications is vital in ensuring your key messages are reaching your key audiences, stakeholders and customers.

This one-day course covers the complete process of building a comprehensive communication strategy, from core concepts to development methodologies.

Who is it for?

Those with some responsibility for either internal and/or external communications. No prior knowledge is needed.

What will I learn?

  • What is communication, how do we communicate and its role within a management structure.
  • How to maximise benefit from all areas of communication within your organisation, ensuring that they are directed at the right markets and stakeholders via a range of media.
  • A step-by-step process to planning a strategy, defining goals and objectives, and presenting your strategy in a clear and practical framework.
  • Organisational communications strategy, internal and external communications strategy and campaign strategy.


What will it cover?

  • The planning processes.
  • Identifying who your audiences are and how best to engage with them.
  • Development and implementation of a successful communications strategy.
  • Evaluate and measure its success.
  • The communications toolkit.
  • Case studies.


Benefits of attending

  • Analyse, map and prioritise your stakeholders.
  • Select the most effective communication channels.
  • Recognise the importance of internal and external communication and the different audiences you need to reach.
  • Develop key messages for your markets and stakeholders.
  • Define the communication goals and objectives.
  • A step-by-step toolkit and framework to create a clear, concise, integrated communication strategy.

Not quite what you were looking for?

We may be able to develop a bespoke course more suited to your needs. Please contact us at: [email protected] for further information

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