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How to Use Research Insights to Grow Your Enterprise: Quantitative, Qualitative, Design-Led and Entrepreneurial Methods

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Institute for Global Prosperity
Contact Provider
2 days over 2 weeks
Short Course
Entrepreneurs, Junior Media Research and Marketing Staff, Advertising Strategists and Planners.
UCL Bloomsbury Campus, Gower Street, Kings Cross, London, WC1E 6BT, Greater London, United Kingdom

On this two-day course you'll learn how to generate, commission and use research insights to grow your business, and make positive change in the world.

You’ll learn how to carry out fast, precisely-targeted and cost-effective research to design innovative services and products, and to measure the success of your enterprise.

At the end of the course you will be able to use:

  • entrepreneurial methods
  • rapid quantitative and qualitative social research
  • design-led methods

You'll have access to a variety of insight tools and case studies of enterprises that successfully used qualitative and quantitative research.

You'll also benefit from personal insights from award-winning ‘millenipreneurs’ in their early twenties and experienced research and innovation staff who will help you conduct DIY research and commission professional insights.

After the course, you'll be able to become a member of Fast Forward 2030, a network of young entrepreneurs who pursue the UN Sustainable Development Goals (SDGs), curated by the Institute for Global Prosperity.

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