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Exploring Word of Mouth Communication

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Bournemouth University
Faculty of Media & Communication
Contact Provider
2 day creative retreat (in Bournemouth) and 7 weeks online
Short Course (Online)
Media professionals with an undergraduate degree & the required work experience in a relevant industry (normally a minimum of two years); & to non-graduates with significant & relevant work experience (normally ten years).
Online / Distance Learning Course

Or ... understanding how to make the most of your customers’ conversations about you ...

This course explores the nature, role and development of word of mouth communication, through examining the current and potential role of ‘word of mouth’ as a marketing communications tool. It will reflect upon ‘word of mouth’ within both face-to-face and online contexts and will seek to develop frameworks to aid your understanding. Generate new ideas about word of mouth communication. Understand what it is, how it is evolving, and how you might develop ways of engaging with the word of mouth activity which surrounds your organisation. Think about stimulating positive word of mouth about your organisation or managing negative word of mouth which may develop.

How you study ...

  • Designed to be flexible to the needs of working professionals, this course has been designed so it minimises your time away from the workplace. You would just need to join us down in Bournemouth for two-days (a Friday and Saturday). This two-day creative retreat, kick-starts the course, gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two-days, but will be a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.
  • The retreat provides a firm foundation for the following seven weeks where you will explore the concepts in more detail - using our online learning environment and discussion forums.
  • The online element of the course helps to prepare you for the academic assignment. On successful completion of this assignment you will be awarded 20 academic credits (M level - Masters/Postgraduate level). These credits can be built upon by undertaking other short courses with us, working towards your own tailored postgraduate qualification.

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