This course provides an understanding and analysis of the fundamental strategic and operational concepts of marketing and their practical application within real organisational settings. Participants will explore the processes, tools and techniques employed in developing marketing strategy and implementing marketing plans. It recognises the changing nature of the business environment with particular focus on the interactive relationships in business-to-business and business-to-consumer markets. The overall ethos of the course is to consider strategic marketing theory and then apply it in different organisational contexts.
This course should be of interest to those employed by any business/organisation which needs to understand the benefits of strategic marketing. This course is part of the Chartered Management Institute Level 7 Diploma.
Entry Requirements: Any undergraduate degree
Applicants should meet the general English language entry requirement of a minimum of IELTS equivalent 6.0 (with no contributing band of less than 5.5).
Start Date: 15 February 2016
Delivery: This course requires attendance on three consecutive days from 9.30am – 4.30pm on 15, 16 and 17 February 2016 (provisional dates to be confirmed).
Assessment: 100% Coursework - Presentation 30% and Report 70%
Location: Coleraine Campus
Cost applicable for UK/EU applicants only. Applicants resident outside of UK/EU should contact [email protected] for a quotation in relation to the cost of the course.
This course is part of a framework of postgraduate professional development opportunities. If you wish, you can study a range of short courses over a period of time and build credit towards the Postgraduate Certificate of Professional Development. Once you have successfully completed a combination of short courses worth 60 credits in total, you will be awarded the Postgraduate Certificate of Professional Development. Full details of available courses can be found at http://addl.ulster.ac.uk/postgradshortcourses