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Strategic Sports Marketing

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Ulster University
Access and Distributed Learning
Contact Provider
Those currently working within or those who are interested in the field of sport management.
University Of Ulster, Shore Road, Newtownabbey, BT37 0QB, County Antrim, United Kingdom

This course offers an application to the strategic marketing of sport organisations. Upon completion of this course, participants will have increased their understanding of both strategy and marketing and will be able to use a specific thinking tool for assessing the strategic options of a range of business ventures.

This course is aimed at those who are interested in learning or progressing their knowledge about the strategic marketing of sport. The strategy process and applications to sports marketing will be examined in detail with an aim of providing participants with a range of thinking tools to apply to their current or future practice. As such it is designed for participants wishing to specialise within the discipline of sport business, acquire vocationally related skills, develop a critical thinking approach to the existing knowledge base and reflect on contemporary developments in the field. The course is targeted at those currently working within or those who are interested in the field of sport management.

Entry Requirements: Any undergraduate degree

Start Date: 27 January 2016

Delivery: This course requires attendance onWednesdays 2pm - 5pm during the 12 week semester (January to April) with one three hour online session in place of attendance on Wednesday 24 February 2016.

Assessment: 50% Coursework,50% Examination  - 3000 word marketing audit on a (small to medium sized) sports organisation of participant’s choice (50%) and two hour examination answering three questions from a choice of six (50%).

Location: Jordanstown Campus

Credits: 20

Cost: £610.40

Cost applicable for UK/EU applicants only. Applicants resident outside of UK/EU should contact [email protected] for a quotation in relation to the cost of the course.

This course is part of a framework of postgraduate professional development opportunities. If you wish, you can study a range of short courses over a period of time and build credit towards the Postgraduate Certificate of Professional Development. Once you have successfully completed a combination of short courses worth 60 credits in total, you will be awarded the Postgraduate Certificate of Professional Development. Full details of available courses can be found at

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