Given the importance of export-led growth, particularly in terms of a small peripheral economy such as Northern Ireland, this course examines exporting and broader forms of global marketing. The factors that facilitate and prohibit internationalisation will be examined, and firm level processes and decision-making will be considered within the context of the broader international marketing environment. The course covers a range of concepts, issues and practices that are relevant to the study of global marketing. Guest speakers will be used to provide a better understanding of practical issues involved in export activity.
The course is aimed at professionals across a range of industries who are involved in export activities within their organisation or who are interested in seeking out new export/international market opportunities for their business. The course is suitable for managers at various levels.
Entry Requirements: Any undergraduate degree
Start Date: 27 January 2016
Delivery: This course requires attendance onthree consecutive days from 9.30am to 5pm on 27, 28 and 29 January 2016.
Assessment: 100% Coursework - a group assignment (75%) and an individual reflective piece (25%). The group assignment will involve background research into a potential new international market for a selected real life company. This analysis should include an evaluation of all relevant macro and micro environmental factors and their potential impact on the company wishing to enter that country market. The new market must be outside the company’s country of origin.
Location: Jordanstown Campus
Credit Points: 15
Cost applicable for UK/EU applicants only. Applicants resident outside of UK/EU should contact [email protected] for a quotation in relation to the cost of the course.
This course is part of a framework of postgraduate professional development opportunities. If you wish, you can study a range of short courses over a period of time and build credit towards the Postgraduate Certificate of Professional Development. Once you have successfully completed a combination of short courses worth 60 credits in total, you will be awarded the Postgraduate Certificate of Professional Development. Full details of available courses can be found at http://addl.ulster.ac.uk/postgradshortcourses