Applied Creativity (Marketing Communications)

Or ... the fundamentals of creativity and its expression in marketing communication ...

This course will provide you with a thorough grounding in the fundamentals of creativity, and its expression, in marketing communication. It also offers you an insight into the role of ‘Creatives’ and how they execute their function, through the analysis and application of the creative brief.

The increased competition in the marketing communications industry and the abundance of images in all areas of the media, makes for a cluttered marketplace. The ability to ‘conceptualise’, or at least to discern, strong solutions through optimal use of visual and verbal cues/techniques, is invaluable. These are the areas that enable an effective capturing of the emotional high ground for successful brands.

Based on critical analysis and synthesis of course material, you will develop the ability to produce communication ideas, and progress these ideas into creative/message strategies. Strategic intuition and the application of research will then enable you to deduce the suitability and originality of this ‘creative product’.

How you study ...

• Designed to be flexible to the needs of working professionals, this course has been designed so it minimises your time away from the workplace. You would just need to join us down in Bournemouth for two days (a Friday and Saturday). This two-day creative retreat, kick-starts the course, gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two-days, but will be a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.
• The retreat provides a firm foundation for the following seven weeks where you will explore the concepts in more detail - using our online learning environment and discussion forums.
• The online element of the course helps to prepare you for the academic assignment. On successful completion of this assignment you will be awarded 20 academic credits (M level - Masters/Postgraduate level). These credits can be built upon by undertaking other short courses with us, working towards your own tailored postgraduate qualification.