If your website is going to be effective you need to write copy that both search engines and people love. This one-day course shows you how to produce copy that really works for your needs online.
Who is it for?
- Content developers
- Anyone writing or editing copy for websites and social media site
- SEO specialists wanting to develop writing skills.
What will I learn?
- The principles and techniques specific to successful online writing
- How to produce web content which is appealing, effective, easy to use and appropriate for your target audience
- How to optimise copy for search engines
- An understanding of the differences between online and offline copy.
What will it cover?
- How copy works online
- Copywriting essentials
- Content marketing techniques
- Organising content most effectively
- What your pages should look like
Benefits of attending
- Learn how to write copy search engines love (SEO)
- Learn how to write copy your target audience reads
- Learn how to write online copy that prompts readers into action.