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Course Details

Writing for the Web


Cardiff University
Wed 2 October 2019
Cardiff
N/A
Short Course
6
0
£198.00
Those responsible for preparing or editing copy for websites. Technical knowledge is not necessary for this course
Continuing & Professional Education , Cardiff University , 21-23 Senghennydd Road , Cardiff , CF244AG, South Glamorgan, United Kingdom

If your website is going to be effective you need to write copy that both search engines and people love. This one-day course shows you how to produce copy that really works for your needs online.

 

Who is it for?

  • Content developers
  • Anyone writing or editing copy for websites and social media site
  • SEO specialists wanting to develop writing skills.

 

What will I learn?

  • The principles and techniques specific to successful online writing
  • How to produce web content which is appealing, effective, easy to use and appropriate for your target audience
  • How to optimise copy for search engines
  • An understanding of the differences between online and offline copy.

 

What will it cover?

  • How copy works online
  • Copywriting essentials
  • Content marketing techniques
  • Organising content most effectively
  • What your pages should look like

 

Benefits of attending

  • Learn how to write copy search engines love (SEO)
  • Learn how to write copy your target audience reads
  • Learn how to write online copy that prompts readers into action.






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