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Intellectual Property & Emerging Business Models

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Bournemouth University
Faculty of Media & Communication
Contact Provider
2 day creative retreat (in Bournemouth) and 7 weeks online
Short Course (Online)
Media professionals with an undergraduate degree and the required work experience in a relevant industry (normally a minimum of two years); and to non-graduates with significant and relevant work experience (normally ten years).
Online / Distance Learning Course

Or ... principles of intellectual property law and management of creative and intellectual assets ...

This course will provide you with a thorough grounding in the principles of intellectual property law and the management of creative and intellectual assets. The course will cover the legal, regulatory and ethical framework of the media sector and deliver an appreciation of the impact of intellectual property rights to the media sector. It will provide an examination of the process for ascertaining, protecting and exploiting intellectual capital assets besides examining the strategic management, valuation and risks associated with this asset.

How you study ...

  • Designed to be flexible to the needs of working professionals, this course has been designed so it minimises your time away from the workplace. You would just need to join us down in Bournemouth for two days (a Friday and Saturday). This two-day creative retreat, kick-starts the course, gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two-days, but will be a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.
  • The retreat provides a firm foundation for the following seven weeks where you will explore the concepts in more detail - using our online learning environment and discussion forums.
  • The online element of the course helps to prepare you for the academic assignment. On successful completion of this assignment you will be awarded 20 academic credits (M level - Masters/Postgraduate level). These credits can be built upon by undertaking other short courses with us, working towards your own tailored postgraduate qualification.

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